12 Magor Things You Need to Know About SEO

Studies show that over 90% of all on line customers use search engines like Google and Yahoo to locate what they may be seeking out, whether or not merchandise/services, or just plain antique facts.

The subsequent twelve factors will, I hope, summarize a philosophy, approach and technique to the SEO query that’s both sound and powerful, together with giving some useful insight into the industry itself.

1. Content. Content. Content.

Effective, expert, optimized copywriting is the single, most crucial aspect in any SEO campaign. SERPs index web sites based totally on the content material observed on every web page of the website online. With a thorough knowledge of the language and grammatical conventions blended with in depth research, to locate and make the most the marketplace recognition, you can pass a website to the higher echelon of the “SERP’s” (search engine results page) in a methodical in addition to ethical way.

2. Analyze internet logs.

Measure everything, at the least two times, and then test once more. Even as I’d be the first to say that among the strategies that make up website optimization are greater artwork than technology, one wishes to take a totally clinical approach to the effects of the effort. This is achieved by way of methodically preserving a report of, and making an analysis of the websites web logs. There are a number of specialised software which make the task easier however at the naked minimal, one wishes to hold a near eye at the site traffic and their interest while at the site. No matter how well planned the approach, it is essentially theoretical until tested via the effects, which could only be measured via the logs, and a thorough analysis of their content.

3. No one can assure a #1 ranking on Google, or another search engine.

People who promise such feats will both optimize for such vague search time period terms (along with, “green stunted widgets with red polka-dots and icing”) that nobody will ever likely look for, or they are making a false declare, which they don’t have any purpose of keeping, or they’ve an inside aspect at Google, something which they may free, fast, whilst the sincere parents at Google find out about it. The alternative option, that they will take the money and run, is worth bringing up here but I will be polite.

4. Some matters are simply undeniable silly.

You do not want to submit your web site to 50,000 search engines. Corporations which give this carrier are suspect, at pleasant. Eighty five% of the hunt effects at the internet come from one seek engine, which, when you have one link from an established website, or better yet, a listing, will discover your website just satisfactory, on it’s own. 4 (4) search engines like Google and yahoo account for over 90% of the site visitors at the web. As for any supposed gain which may additionally accrue from being indexed in an obscure seek engine in Botswana which makes a speciality of safaris to the Kalahari Desert and gets 7 hits per day; nicely, you determine it out.

5. Search engine optimization isn’t pay Per click.

At the same time as nobody could argue the effectiveness of getting increased visitors and sales, through a properly deliberate, pay-in step with-click on marketing campaign, the fact stays that the conversion fees are commonly low and they end the instant the “pay” stops. With a well deliberate and achieved SEO campaign, at the same time as outcomes may additionally take a bit longer, they continue to produce, and in reality grow, long after the work is done and paid for. Pretty regularly we’ve observed that after a thorough optimization of a domain, only minor changes are wanted on an ongoing foundation, typically associated with new content material and/or new gadgets of sale or carrier.

6. Search engine optimization isn’t witchcraft, druidism, shamanism.

Neither does it require any special chants, ceremonial fires, or vestments, though some of us do want to howl at the full moon, every so often. There are no “top secret” practices which a good search engine optimization can not inform a client, a judge, or his mother, for that count number. The very nature of the net has usually been cooperative and there may be nothing about search engine optimization that can’t be learned, with a heavy dose of time and money. A reputable SEO company will provide you with an object per item breakdown of simply where the money is going. Be wary in case you experience a secretive environment or any unwillingness to reply questions. Whilst there are technical points which might take some historical past to absolutely apprehend, if one has a stable evaluate of the complete state of affairs, a simple rationalization need to be smooth sufficient to give you.

7. Do-it-your self SEO.

Yes, you may execute your very own search engine optimization campaign and discover a legit search engine optimization firm to assist plan and prepare it for you. About one 1/2 of my very own purchasers do a little a part of the actual work themselves, or have their in-house dedicated employees do it, after discussion of the dreams and aims of the enterprise/internet site, a radical website evaluation, complete search phrase studies, and targeted education at the methods and manner of achieving high engines like Google. Those preliminaries are observed up with an in depth program of hints and techniques which the client can then enforce themselves or rent others to carry out. Common financial savings; 30-forty%.

8. Phased implementation.

Whilst many businesses spend lots of greenbacks in line with month on search engine optimization, an opportunity is available so as to pay dividends to you in accelerated income and leads with out the high preliminary funding. The most essential consideration is to have a reputable firm deal with the preliminary evaluation and suggested optimization making plans first. The trial and mistakes approach will fee lots extra, in the end, without or with the favored result. After studying the plan and establishing a viable budget you could implement the plan as finances allow.

9. Bear in mind the vintage pronouncing, “if it sounds too desirable to be genuine, it possibly is.”

Never turned into this greater proper than inside the realm of SEO. At the same time as concrete and measurable profits will usually come from a well notion out and achieved optimization approach, the internet is a aggressive media and we all want to be number one. Be given that a steady upward movement, over the years, will location you worlds in advance of a flash accompanied with the aid of a crash.

10. A thought to ponder.

At stake, within the race for the top, is the very life of your internet site, your business, and pretty in all likelihood your recognition. Beware of any “shortcuts” or much less than moral schemes that anybody may advocate to in addition your business desires. When it is all said and done it’s miles you, the commercial enterprise owner, who bears the duty for any corporation or individual you hire. Insist on knowing precisely what the strategy is and what steps are being finished to implement it. If it appears, within the least, suspicious, ask for and get an explanation. In this case, now not simplest is lack of understanding now not bliss, it can very well be the start of the stop in your business.

11. All incoming links aren’t created the same.

A backlink is the bone of SEO, to build good backlink for site you need to know about Link Building Techniques. Each the relevance on your line of business and internet site subject matter and the pr price of the incoming link decide how precious they may be on your own pr ranking. With Google beginning the fashion, nothing new there, and maximum of the others following near behind, the days of grabbing all the inbound hyperlinks, in any way feasible, are long past. No longer most effective will low ranked and/or irrelevant inbound links not help, they will, in truth, reason a penalty. Link farms, loose-for-all link schemes, automated hyperlink accumulation software, or another fad that does not carefully screen the links and websites they’re coming from will, in the end, do extra harm than right.

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5 Tips To Reach The Top Of Search Engines

To be a profitable online entrepreneur, you need to do a number of things that will keep the search engines happy. The search engines can send lots visitors to your website everyday if they think it benefit their users. But you have to optimize your website so that they can quickly and easily understand what your website is about.

This process is called search engine optimization (SEO) and here are 5 tips that you can use today to boost the position of your business in the search rankings.

1. Focus On An Easy Search Phrase

Ideally you want keywords on your website pages that have lots of demand and little supply. The best phrases are often the phrases that are three or four keywords long. They may begin with “How to” or “Tips for”. Use keyword tools to help you find those unique keyword phrases to focus on.

2. Social Bookmark Your Key Pages

Social bookmarking is basically bookmarking a web page so that you can read it later. You can bookmark your pages on sites like Reddit, Digg and StumbleUpon. Website pages that are added on social bookmarking sites are regarded as a quality backlink by search engines. The more quality links you have coming into your website, the further up the rankings you will appear.

3. Internal Linking

Create an internal linking structure throughout your website to attract attention to these pages. Internal link building helps search engines, but it also helps your audience find your information in a more organized fashion.

4. Improve Your Existing Content

Search engines like Google keep their procedures and ranking techniques secret, because they want to deliver the best search-results for their users and stop spam pages from hindering those results. But there are some golden rules you can follow:

Place keywords in your headline
Make use of keywords in your subheadings
Include keywords in your first and last paragraph
Place relevant and supporting keywords throughout the body of the copy
5. Publish More Keyword-Rich Content
Content is what the search engines index. The more suitable content you have, the more value is placed on your site. Bear in mind that publishing a heap of 500 word blog posts that have no reason other than SEO isn’t going to help if they’re not targeted and filled with meaning. You need to find a voice for your business and stick to it with a tight focus.

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Money Is the Great Destroyer

Money is the root of evil and now it is the destroyer of our health. It has changed the environment and the world is declining at a rapid rate. Heat is fast becoming the great enemy of the living systems that have sustained life from the beginning of it on this planet. Looking at neighbouring planets, such as Mars and Venus, the thought crosses my mind about whether they were once like earth when life that developed thereon ended up destroying them.

Since the Industrial Revolution carbon has been pumping into the atmosphere at an enormous rate and now global warming is beyond what many species can tolerate. Insects, animals, plants, and sea creatures, such as coral, are succumbing to something that man has created through his love of money.

But he has not acted alone because they things were written down in prophecies to happen at the end of the day. That is the time we are now in according to them. Things to look out for are first of all the appearance of a great mountain which will attract all people to it in a flood. That is the Internet and on it are the answers that is spreading around the world to overturn the systems of the World Order.

There is also the great population increase and that fulfils the promise that everyone will return at the end to be judged. They have and it has happened through reincarnation, spoken of several times in the Old Testament (Isaiah 26:19, Job 8:19-22). My reincarnation is remembered because of the other language that came with me and made it impossible for others to wipe it out.

While there are many prophecies being fulfilled now it is money that has been used to destroy the world. Nothing man does now can save it as we are in the hands of the Great Spirit of the Universe and what is happening is laid out as part of the plan to bring the spiritual children of Israel to their inheritance.

That is a long story but in shortened form it means that God has used money to separate the spiritual from the evil doers and destroyers who are to pay the price for their greed. Nothing man does can change it.

The work of the 2 beasts of Revelation goes to the heart of the financial systems through which they still run the world. My experience is pertinent to understanding why these things are known by me and are published on the Internet for free.

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How to Identify Grant Writer Red Flags

The grant writing industry is rife with “scammers”. Because there is so much money involved in both the receiving of grant funds as well as the preparation process that many marketers and perhaps unethical grant writers are viewing for a piece of the market. It has been estimated that at least half of all grant writing websites are from grant scamming sources.

A quick general way to determine if a website is likely to be from a grant scammer are in the words and text used. If the website contains any of the following phrases it is highly likely it is from a grant scamming source.

• Free Government Money
• Pre-approved for grant funding
• Money for all kinds of businesses and purposes.
• Fix-up your house
• Buy property

Grant scammers are more likely to be sales people only rather than a certified grant writer. They are more likely to make the first contact to a first time client by phone. It is common for professional grant writers to place advertisements and wait for potential clients to contact them. Scammers are more aggressive and will often make the initial contact to the potential client.

Scammers are likely to charge an inflated fee for their services. Some scammers will continue to add charges for extraneous reasons. If the grant writer asks for additional fees to pay off your taxes, parking tickets, or other personal items, they are almost certain a grant scammer.

The fees to write a grant and research for funding opportunities should be based on an hourly rate, or a flat fee which has some basis in an hourly rate. Most grants proposal or applications require about 50 hours of time or less to complete.

Scammers are not members of a professional association. Professional associations will monitor their members and will discipline or discontinue the membership of anyone not following the professional ethics and standards. Check out the suspected scammer’s name with a professional association.

All grants have their own name and many grants have an ID number. So when someone says something like “The government has $100,000 in your name – all you have to do is give me some money to fill out the application for you!”, check it out. Ask them for the name and number of the funding source. It should raise a red flag if they are hesitant or do not give it to you at all. Whenever in doubt consult with a certified grant writer.

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How To Qualify Leads And Prospects

To make the correct judgement, you need the essential insights, and this is what it means by “qualify”. If you are not selling the product or service to the correct lead, you will end up wasting a lot of money, time, energy and resources. So what you should do to qualify leads and prospects? How will you know whether a prospect is fit for your offer? Will the lead ultimately lead to a sales opportunity?

You should invest your money and time only after qualifying someone. Only then you should start selling the service or product to the prospect.

If you are not quite experienced you will jump at the given opportunity without properly studying the prospect. What happens here is you are trying to selling something on an assumption without the proper background check. It may or may not culminate in sales. Only mindless salespeople will do this kind of marketing and they will end up losing their energy and time chasing wrong leads.

Instead of talking all the time, try to listen to your prospect. Then you will understand whether he/she is a qualified prospect. If you listen to them your chances of selling will be much higher.

Spend time on qualified prospects, and you’ll achieve significantly more costly deals.

Even if you get a qualified lead you must put in a lot of effort to make him/her your customer. You must know all about your valuable prospect or else you will miss an opportunity to sell your product or service to them.

If you end up selling a product to a wrong customer or to people who should not have bought your product, it is not just bad for the customer but bad for you and your company.

To find a quality lead you must know how to evaluate a prospect. For instance, you must know what their drawbacks are. How have they evaluated your solution? What type of an organisation they belong to? These details are essential to personalise your pitch for your prospects.

Know their pain points and also about their organization and personality. If a salesman is not able to close a deal it shows that he did not know all the important details about his prospect and hence he did not properly qualify as lead.

Ask as many questions as possible to your customer and gather the correct information. There are certain qualifying questions which every salesman should be aware of. We list out the most important ones.

Customer profile

A prospect should match your ideal customer profile. How big is the company? What industry are they in? Where are they located?

Needs

You must know your customer’s needs to qualify the prospect. And you should know how to fulfil their requirements and requests. You should have an idea what result they are aspiring for, and how the result is going to impact their company or team.

Decision making process

You should also know how they make decisions and how many people are involved in the decision-making process. Are they impulsive buyers or do they take time to buy products?

For instance, some companies take almost a year to purchase products. But if you have a sales target to achieve in the next four months then they are not your qualified prospects.

Competition

It is said that you should keep your friends close and enemies closer. So you should know about your competitors. You must know whether the lead has worked with any of your competitors and also what are the decisive factors on which they will base their decision on.

If you are informed of these things, you will be able to easily find out whether he/she is a qualified prospect or not.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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